Study Overview

UrbanFix Home Services is a local, service-based business operating in a competitive market where lead demand fluctuated heavily month to month. While referrals brought in quality customers, paid acquisition lacked consistency and predictability. The business needed a reliable inbound system that worked without increasing spend.

The Challenge

UrbanFix’s advertising efforts were fragmented. Campaigns targeted broad audiences with generic messaging, landing pages were outdated and not mobile-optimized, and conversion tracking was unreliable. This made optimization nearly impossible and resulted in wasted budget.

Additionally, local customers required trust signals—reviews, proximity, and credibility—which were not being clearly communicated across ads or landing pages.

The Approach

We rebuilt UrbanFix’s local acquisition system from the ground up.

First, we implemented precise geo-targeting to ensure ads only reached high-intent users within serviceable areas. Messaging was rewritten to emphasize reliability, fast response times, and local proof.

Landing pages were redesigned with a mobile-first approach, focusing on:

• Clear service offerings

• Prominent social proof

• Simple contact forms

• Strong local credibility indicators

We also rebuilt conversion tracking to ensure every call, form submission, and booking was accurately measured.

The Results

• 102% increase in monthly leads

• No increase in advertising spend

• Improved lead quality and close rates

• Predictable inbound demand

UrbanFix transitioned from reactive marketing to a stable, repeatable lead system.