Study Overview
PulseCore Fitness was experiencing rising ad costs and inconsistent lead quality despite strong demand. They needed a scalable acquisition system that could grow profitably without burning budget.
The Challenge
PulseCore’s campaigns were optimized for volume rather than intent. Ads lacked clear differentiation, landing pages were overloaded with information, and creative fatigue caused declining performance. The team struggled to scale without sacrificing ROI.
The Approach
We began with a full audit of PulseCore’s ad accounts, funnels, creatives, and conversion tracking.
Our strategy focused on:
Segmenting audiences by fitness level and intent
Rebuilding ad messaging around transformation outcomes
Introducing structured weekly creative testing
Redesigning landing pages for clarity, speed, and trust
Short-form video ads were introduced with social proof and emotional hooks. Landing pages were simplified to guide users toward a single conversion action while removing friction.
The Results
Within 30 days, cost per lead dropped by 38%.
By day 90:
5.2x ROAS achieved
164% increase in monthly subscriptions
Scalable system with consistent performance
PulseCore now operates with a predictable growth engine rather than reactive campaigns.
